Who We Are

BlueMaster ("BlueMaster", "we", "us", "our") is a Sydney-based digital marketing agency operating bluemaster.com.au. We provide Google Ads, Meta Ads, SEO, landing page, and SMS lead-follow-up services exclusively to epoxy flooring businesses across Australia. This policy applies to bluemaster.com.au and to the personal information we handle in the course of providing our marketing services to clients.

Information We Collect

We collect personal information in the following ways:

  • Information you provide directly — when you submit an enquiry or booking form on our site (such as "Book a Free Strategy Call"), we collect your name, email address, phone number, business name, and any details you include about your business.
  • Information collected automatically — like most websites, we use cookies and similar technologies to collect standard technical information such as your IP address, browser type, device type, pages viewed, and referring website.
  • Information from third-party advertising platforms — when you interact with our ads or website, tools such as Google Ads, Google Analytics, and Meta (Facebook/Instagram) Pixel and Conversions API may share limited interaction and conversion data with us, in line with those platforms' own privacy policies.

How We Use Your Information

  • To respond to enquiries and book strategy calls
  • To provide, operate, and improve our marketing services for clients
  • To measure and improve the performance of our own advertising campaigns and website
  • To send relevant follow-up communications about services you've enquired about
  • To comply with legal obligations

Third-Party Tools We Use

We use a small number of third-party services to run our website and marketing, each of which processes data under its own privacy policy:

  • Google (Google Ads, Google Analytics, Google Search Console) — for advertising and site-performance measurement
  • Meta (Meta Pixel and Conversions API) — for advertising performance measurement on Facebook and Instagram
  • Ahrefs Analytics — for website traffic analytics
  • SMS and CRM providers — used to follow up with enquiries submitted through our forms or our clients' forms

We do not sell personal information to third parties.

Cookies

Our website uses cookies to remember preferences, measure site usage, and support advertising measurement (for example, to track whether someone who saw one of our ads later visited our site). You can control or disable cookies through your browser settings; doing so may affect how parts of the site function.

Data Storage & Security

We take reasonable technical and organisational steps to protect the personal information we hold from misuse, loss, and unauthorised access. Information submitted through our forms is stored securely and is only accessible to BlueMaster staff who need it to respond to your enquiry or deliver our services.

Your Rights

You may request access to, correction of, or deletion of the personal information we hold about you at any time by contacting us using the details below. We will respond to reasonable requests within a reasonable timeframe.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. The "last updated" date at the top of this page will reflect the most recent revision.

Contact Us

If you have any questions about this privacy policy or how we handle your personal information, contact us at info@bluemaster.com.au.