The Lead Flow
Platinum Resin is a Victoria-wide epoxy flooring business. From the day their BlueMaster campaigns went live, 225 qualified enquiries came through their landing page in 65 days — an average of roughly 24 a week, sustained across more than two months rather than a single lucky spike.
Where the Leads Came From
The channel mix is heavily weighted toward paid social, with SEO contributing a smaller share of qualified organic enquiries.
What They're Asking For
Garage floors dominate the enquiry mix, with driveways and alfresco/patio areas the next-biggest categories.
How Soon They Want It Done
Nearly three-quarters of Platinum Resin's leads want the job done within a month, and almost a third want it started this week — high-urgency enquiries, not tyre-kickers.
This page reflects Platinum Resin's qualified leads log, the same data source BlueMaster's own reporting runs on — not a curated highlight reel.