Meet BlueMaster

Why We Only Work With Epoxy Flooring Businesses

Most marketing agencies split their attention across dozens of unrelated trades — a roofer this week, a dentist the next. Epoxy flooring is a high-ticket, visually-driven, often seasonal trade with its own buying patterns, and we've built everything we do — ad creative, landing pages, keyword lists, follow-up systems — around that one industry instead of learning it on a client's budget.

That focus is the whole premise of the Epoxy Growth System: we've now run campaigns for 15+ epoxy flooring businesses across Australia, so the targeting, messaging, and offers we bring to a new client are already proven in the same industry, not adapted from a plumber's campaign.

You don't have to take our word for it — every client site we build and run carries a "Website & Marketing by BlueMaster" credit in its footer, including N&A Epoxy Flooring, WM Epoxy Flooring, and CobbleCrete.

The Epoxy Growth System

Rather than handing off pieces of your marketing to separate vendors who don't talk to each other, BlueMaster runs the full system under one roof:

• Google Ads — search campaigns targeting people actively looking for epoxy flooring installers and quotes
• Meta Ads — Facebook & Instagram campaigns built around epoxy flooring creative and offers
• SEO — organic and local search visibility for epoxy flooring businesses
• Landing Pages — purpose-built, mobile-first pages designed to convert ad clicks into booked jobs
• SMS Speed-to-Lead Follow-Up — automatic reply within 60 seconds so a new enquiry doesn't go cold

The goal isn't activity metrics like impressions or clicks — it's booked jobs and revenue, which is why every part of the system reports back to that number.

Meet the Team

BlueMaster is a small, focused team rather than a large agency with account managers layered between you and the people doing the work.

Neal

Growth Strategist · 7 years

Runs the Google and Meta strategy behind every epoxy account: which suburbs to target, which offer gets the phone to ring, and when to shift budget toward what's actually converting.

Laura

Creative Editor · 5 years

Writes and directs the ad creative, turning a garage floor transformation into the kind of before-and-after that stops someone scrolling and makes them enquire.

Sam

Automation & Software · 3 years

Built the system that texts a new lead back within 60 seconds, even when you're mid-pour or grinding a floor and can't get to the phone, so the enquiry never goes cold.

See the Results

Rather than take our word for it, hear directly from epoxy flooring business owners we've worked with — including exactly what changed and what it was worth in booked jobs.

• CobbleCrete: $30K to $60K a month
• N&A Epoxy Flooring: $80K booked in the first 30 days
• EagleCorp Epoxy: $30K booked in the first 7 days