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Epoxy Flooring & Concrete Resurfacing Marketing

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0+ qualified leads delivered across Australia every month for flooring and concrete businesses, each one texted back within 60 seconds so it never goes cold.

Happy tradie business owner
Meta
Google & Meta Adsfor Flooring & Concrete
★★★★★ 5.010+ Google Reviews

Marketing for Your Trade

We run Google Ads, Meta Ads, SEO and lead follow-up for specialist floor and concrete businesses. Pick your trade to see how we work.

The Problems We Fix

Every flooring and concrete business owner we talk to has the same frustrations. Here's what we hear every week.

Living Off Referrals

Word of mouth is great, until it dries up. Slow weeks shouldn't be out of your control. A consistent paid channel fixes that.

Ads That Don't Convert

You've tried running ads before and got nothing but tyre-kickers. Bad targeting and no landing page will do that every time.

Leads Go Cold

A lead fills out a form and you're on a job site. By the time you call back hours later, they've already booked with a competitor.

Generic Agencies

Most agencies have never quoted a floor coating or a driveway resurface. They treat your business like a restaurant or a dentist. The results show.

Phone Not Ringing

You do great work. Your finishes are clean. But if no one can find you on Facebook or Instagram, the jobs go to whoever shows up first.

What We've Done

These are actual Meta Ads results from our epoxy flooring clients running with us right now. Google Ads and SEO are newer additions to what we offer. No projections, no estimates.

Meta Ads · Sydney
0.
Leads in 30 days
$22 average cost per lead. Garage floors, commercial, driveways. Diary filled within 3 weeks of launch.
Meta Ads · Brisbane
0.
Leads from Facebook & Instagram
30-day window. Residential and commercial split. Every lead followed up by SMS within 60 seconds of opting in.
Meta Ads · Melbourne
$0
Average cost per lead
The data from Sydney, Melbourne, and Brisbane informs every new campaign we launch. You benefit from campaigns we've already optimised.

Trusted by 15+ epoxy and concrete businesses across Australia. Watch their results →

Mockup of a campaign dashboard showing performance trending upward

A Small Team of 3 Experts

No account managers, no handoffs. Just the three people who actually run your campaigns, every day.

Neal, Growth Strategist at BlueMaster
Neal
Growth Strategist · 7 years
Runs the Google and Meta strategy behind every client account: which suburbs to target, which offer gets the phone to ring, and when to shift budget toward what's actually converting.
Laura, Creative Editor at BlueMaster
Laura
Creative Editor · 5 years
Writes and directs the ad creative, turning a tired floor or driveway into the kind of before-and-after that stops someone scrolling and makes them enquire.
Sam, Automation & Software at BlueMaster
Sam
Automation & Software · 3 years
Built the system that texts a new lead back within 60 seconds, even when you're mid-job and can't get to the phone, so the enquiry never goes cold.

The Full System

We don't just run ads. We build the whole lead generation engine for your business.

Mockup of a mobile-first landing page design on a laptop screen
01

Google Ads

Capture customers the moment they search: "epoxy garage floor cost," "concrete resurfacing near me." Built with keyword and negative-keyword lists so spend doesn't go to the wrong clicks.

Search & Local Services Ads
Keyword and negative-keyword management
Weekly bid and budget optimisation
02
Meta

Meta Ads

Reach homeowners and businesses on Facebook and Instagram before they've even started looking elsewhere. We know the audiences, creative, and offers that get this industry to enquire.

Before-and-after creative built for your trade
Lead form and landing page campaigns
Retargeting sequences
03
Google search results

SEO

Build organic visibility that compounds over time, so you're not paying for every single lead. On-page optimisation, local SEO, and content built around the searches your customers actually make.

Local SEO & Google Business Profile
On-page & technical SEO
Content and location pages
04
Landing page on a laptop

Landing Page

A dedicated, conversion-optimised landing page for your business. Multi-step form, trust signals, and mobile-first design that turns clicks into calls.

Purpose-built for trade lead gen
Multi-step qualifying form
Instant lead notification via SMS + email

Up and Running Fast

Most clients are live within 5 business days of signing on.

1

Free Strategy Call

20 minutes. We review your market, your current situation, and show you exactly what we'd do for your city.

2

We Build Everything

Landing page, Meta ad campaigns, SMS automation, tracking. You don't touch a thing.

3

Campaigns Go Live

Meta Ads launch. Leads start coming in and get an SMS within 60 seconds. We monitor and optimise weekly.

4

You Answer the Phone

By the time you call, the lead has already been qualified over SMS. We handle everything that gets it to ring.

Tradesman reading an SMS lead notification on a job site
Live in 5 daysGuaranteed
Map of Australia showing BlueMaster's service coverage across Sydney, Melbourne, Brisbane, Perth, Adelaide, and Gold Coast

Australia-Wide Coverage

We run campaigns for epoxy flooring and concrete resurfacing businesses in Sydney, Melbourne, Brisbane, Perth, Adelaide, and the Gold Coast. Wherever your business operates, we can target your specific suburbs and surrounding areas.

FAQ

We focus on epoxy flooring and concrete resurfacing, and have run campaigns for clients in Sydney, Melbourne, and Brisbane. That means when we set up your campaigns, we're not guessing. We already know what creative converts, what audiences respond, and what landing page copy gets people to enquire.
All three, plus the landing pages and SMS follow-up to convert whatever channel brings the lead in. Which mix makes sense depends on your budget and how fast you want results: Google Ads captures people already searching for your service, Meta Ads creates new demand from people who aren't searching yet, and SEO builds a channel that keeps paying off without an ongoing ad spend.
Meta Ads typically start generating leads within 4-5 days of going live. The algorithm needs a short window to find its audience. Each lead gets an SMS within 60 seconds of enquiring, so you're talking to qualified, warm leads almost immediately. Most clients have a steady pipeline running within two weeks.
We recommend a minimum of $50-$70/day on Meta to give the algorithm enough data to optimise, roughly $1,500-$2,100/month in ad spend. Google Ads budgets are usually higher due to per-click costs; we'll give you a specific number based on your market on the strategy call. Our management fee is separate and discussed on the call.
Yes. We've worked with clients in Sydney, Melbourne, and Brisbane and run Meta campaigns for flooring and concrete businesses across Australia. Perth, Adelaide, Gold Coast, wherever your business operates, we can target your specific suburbs and surrounding areas.
The moment someone submits an enquiry, our system texts them within 60 seconds, before they've even put their phone down. From there it has a real back-and-forth conversation, asking the questions you'd normally ask on the phone (job type, location, timeframe, budget) so by the time it lands in your inbox, it's a qualified lead ready to book.
No lock-in. We work month-to-month. We'd rather earn your business every month than trap you in a contract.
Mockup of a two-way SMS conversation with a lead

Book Your Free Strategy Call

20 minutes. No obligation. We'll show you what's possible for your market and what we'd do differently from what you're doing now.

Your city, your marketWe'll review what competitors in your area are doing and where the opportunity is.

Numbers upfrontWe'll give you a realistic cost-per-lead estimate based on real campaign data.

Live within a weekIf it's a fit, we can have your campaigns and landing page live within 5 business days.

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Book a Free Call

Takes 60 seconds. We'll confirm a time that works for you.

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You're booked in ✓

We'll call you to confirm a time. Usually within a few hours during business hours.

No spam. No obligation. We'll call to confirm your preferred time.

Ready to Grow
Your Business?

Book a free 20-minute strategy call, or email us at info@bluemaster.com.au.

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